Course description

A Diploma in Global Marketing Management equips individuals with essential knowledge and skills to navigate the dynamic landscape of international marketing. This program typically covers topics such as market research, consumer behavior analysis, branding strategies, cross-cultural communication, international market entry strategies, and global marketing campaigns. Participants learn how to develop and implement effective marketing strategies tailored to diverse cultural and economic environments worldwide. The diploma often emphasizes practical applications, case studies, and real-world projects to provide hands-on experience in global marketing management. Graduates are prepared to pursue careers in multinational corporations, international marketing agencies, or to expand their own businesses globally.

What will i learn?

  • Proficiency in global market research techniques
  • Ability to develop and implement effective international marketing strategies
  • Skills in crafting global branding and communication strategies
  • Knowledge of entry strategies for international markets
  • Capability to manage and execute global marketing campaigns


  • Proficiency in English
  • 10th or 12th Pass
  • Basic understanding of marketing principles
  • Computer Knowledge

Rajiv Chowdhuri

Professor Rajiv Choudhary is a distinguished scholar and educator specializing in the field of management. With extensive experience and expertise, he has made significant contributions to the understanding and practice of management principles in both academic and corporate settings. Possessing advanced degrees in management from renowned institutions, Professor Choudhary brings a wealth of theoretical knowledge and practical insights to his work. His research interests span various areas within management, including strategic management, organizational behavior, leadership, and entrepreneurship. Throughout his career, Professor Choudhary has published numerous scholarly articles and books that have advanced the discourse in management theory and practice. His research is known for its rigor and relevance, offering valuable insights into contemporary challenges facing organizations and managers. In addition to his scholarly pursuits, Professor Choudhary is committed to excellence in teaching and mentorship. As a faculty member at a prestigious business school, he is known for his engaging teaching style, innovative pedagogical approaches, and dedication to student success. Professor Choudhary is also actively engaged in consulting and executive education, working closely with organizations to address strategic challenges and develop leadership capabilities. His expertise is sought after by corporations, government agencies, and non-profit organizations seeking to enhance their management practices and achieve their strategic objectives. Overall, Professor Rajiv Choudhary's contributions to the field of management have had a profound impact on both academia and industry, shaping the way we understand and practice management in today's dynamic and competitive environment.

IMSR Professor







Skill level


Expiry period

36 Months



Related courses