Course description

This Diploma in Consumer Behaviour provides a comprehensive understanding of consumer psychology, decision-making processes, and purchasing patterns. Learn to analyze factors influencing consumer choices and apply these insights to create impactful marketing strategies. Ideal for marketing professionals and business students aiming to enhance their market research and customer engagement skills.

What will i learn?

  • Understand consumer psychology and decision-making processes.
  • Analyze factors that influence consumer behavior, such as culture, motivation, and perception.
  • Apply consumer insights to develop effective marketing strategies.
  • Identify market segments and tailor marketing efforts accordingly.

Requirements

  • 12th or Graduation Pass
  • Internet / Laptop / Computer
  • Marketing & Retail Business awarness

IMSR EDU

IMSR Professor

I am a visionary leader with a passion for education and a relentless drive to empower individuals to reach their full potential in the dynamic world of management. With over two decades of experience in academia and business, I brings a wealth of knowledge and expertise to my role as the Director of the Indian Management School & Research Centre.

2999₹

10000₹

Lectures

15

Quizzes

1

Skill level

Intermediate

Expiry period

36 Months

Certificate

Yes

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